GrönLoop
Role
Research, Product Design,
Design Systems, Testing
Overview
The Swedish AI startup, GrönLoop, is on a mission to improve waste management using advanced AI technologies. As a Strategic Designer, I guided the company through the pre-MVP phase, focusing on research, user insights, and strategic planning. Our goal was to define a clear path for a platform that enables businesses to manage and dispose of waste responsibly.
Every year, millions of tons of recyclable materials end up in landfills due to inefficient waste management. Businesses struggle to find sustainable disposal methods, missing opportunities to cut costs and reduce their environmental impact. With AI, companies can automate waste categorization, optimize recycling processes, and track sustainability goals. This platform addresses a global issue while delivering measurable results for businesses.
Thorough research into the waste management industry and user needs formed the foundation of our product strategy. Detailed findings, including market insights and personas, are outlined below.