TALLINN MARITIME DAYS
Because of my love for the sea, boats and ships, I’ve attended Tallinn Maritime Days several times. When visiting its website to find information about the schedule, I felt like it needed a total makeover. This website should have a unique look and feel which complements this beautiful and cool mini festival. That’s why I decided to redesign Tallinn Maritime Days’ web page.
While doing that I didn’t only pay attention to the looks but also thought what the user might expect and search for. I chose bold and vivid colours to give the website a joyous and frisky look. I also restructured the information by merging some subpages into one and removing obsolete (flash games etc) parts. Instead of having these obsolete sections on a website which visitors hardly ever use, they could be integrated into social media campaigns in a more fun and interactive way.
COLOURS AND TYPOGRAPHY
The upper part of the home page is a so-called landing page. Movement and life is brought in by using some parallax effects on different elements. The ship, waves, date and “LOE UUDISEID” are continuously floating.
Since Tallinn Maritime Days Facebook page is quite active, I decided to add its scrollable feed to the lower part of the home page. This also saves time for the administrator(s) of the page because there’s no need to duplicate the news.
By scrolling down, the visitor reaches the view of the seagulls flying. This is a very familiar and usual view in coastal towns. The seagulls are floating the same way as the elements on the landing page.
The programme page consists of a schedule and a (Google) map. The user can filter the schedule by day or/and by location. When choosing a location, default yellow pins change to black. This makes it easy for the visitor to find the right place on the map quickly.
When scrolling down, the section with all the locations of the festival become visible. Clicking on the location opens a pop-up window. The visitor can read about the history behind the place, find it on a map, look at the gallery and read a list of all the events that take place there.
When clicking on the event in the schedule section, a pop-up window opens. It gives detailed information about the event and prices. From there a visitor can buy a ticket as well.