I'm Ragne.

I'm a Product Designer and Strategist.
I shape digital products at the intersection of design, business and technology. I bring a strategic mindset to every project, combining user-centered design with business thinking to create solutions that are both effective and adaptable.
Alongside product work, I’m a guest lecturer at the Estonian Academy of Arts, where I guide digital product design students to refine their skills, think critically and collaborate effectively. My focus is on preparing them for the realities of today’s design industry, from stakeholder dynamics to AI-driven change, and encouraging them to approach design with entrepreneurial awareness.
I’m also building a personal brand, All Souled Out, focused on creative clarity, soulful independence and thriving in an AI-driven world. In parallel, I’m building a business designed for long-term independence.
To deepen my strategic edge, I’m currently pursuing studies in Strategic Innovation and Behavioural Insights at Copenhagen Business School.
I design with purpose, crafting solutions that balance user needs with business goals. Fueled by ambition and curiosity, I thrive in ethical, inclusive teams.
Strategic Design Foundations
I help early-stage startups shape clear design strategies that support product growth and align with business goals. My work brings structure and clarity where it’s needed most.
Product Clarity and Focus
I define what matters, what can wait, and how to build user experiences that guide people with confidence. I connect business intent with thoughtful UX decisions.
Brand and Product Alignment
I create design solutions that connect product and brand so early-stage companies look and feel as credible as they are. I help teams build trust through design.
Hands-on Strategy and Execution
I combine strategic thinking with hands-on design work. I help teams move fast while making sure every decision supports the bigger vision for the product.
Adaptable and Future-Ready Design
I design flexible systems that help startups grow without constant redesigns. My work supports what is needed today and what is coming tomorrow.
Problem-Solving First
I focus on uncovering the root of challenges and creating solutions that balance user needs, technical realities and business priorities.
Let’s collaborate if you’re driven by sustainability, education, defense, innovation, or creating meaningful change.
I want to leave this world as good as, if not better than, we found it—so the next generations can thrive. If this resonates with you, let’s connect.
The Spark
It’s often said that being a designer is a lifestyle—not false! But beyond this passion, I have other pursuits that fuel me.
Music is my lifeblood. I don’t just hit up Spotify; I dive deep into my favourite genres. Shows from R2 and IDA Radio are my daily companions—whether I’m cleaning or working, they’re with me. I’m constantly seeking new musical landscapes and love parties that uplift both body and soul. Almost no trip ends without me bringing back vinyl treasures—my latest find is spinning from Stockholm!
Not last and not least — travelling! Whether it's spending weeks in South America, months in Spain, or having a short getaway to Berlin, all these experiences have led me to the person I am today. So many cultures to explore, so many people to meet. Travelling while working keeps me at my best, and I believe variety sparks creativity and innovation in my work.

