Overview

In the first phase of this project, I helped GrönLoop define a clear strategy, align the concept with business goals, and identify user pain points through interviews and workshops. We tested a back-office system with real businesses to explore whether a structured, semi-manual solution could improve waste tracking and reporting. You can read more about the initial case study here.

Now we’re taking the next step—turning pilot feedback into a lightweight, AI-supported product that aligns with both user needs and business priorities. The goal is to move away from spreadsheets and build a tool that simplifies data entry, enables smart reporting, and helps companies meet compliance goals more efficiently.

I’m working on feature planning, facilitating product direction workshops, and designing the core interface. My role includes mapping user flows, shaping how small AI suggestions can support the experience, and building a prototype to validate the product direction with test users.