Case Study - Steelcore

Steelcore

Team

Team Member
Ragne Selis
Team Member
Karl Kaju
Team Member
Tõnis Välimäe
Team Member
+2

Role

Research, Product Strategy, Business Strategy, Lean Branding, Product Design, UX Writing, Design Systems

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Overview

Steelcore is a company dedicated to helping people prepare for any crisis, whether they are military personnel or civilians. Many people struggle to prepare for crises because they don’t know what gear they need or where to start. Current solutions often fail to provide clear guidance, leaving users feeling overwhelmed and unsure of their readiness.

The platform aims to guide users step by step, helping them understand what they need and ensuring they get the right gear for their specific situation. By showing exactly what’s missing and offering personalized recommendations, Steelcore ensures users are fully equipped—whether it’s for a mission, survival, emergencies, or even preparing for critical situations like potential conflicts. As a strategic partner working on the MVP, I am helping define a clear direction for the platform and contributing to its development and user experience. The goal is to empower people to approach preparedness with confidence and clarity, making readiness simple, accessible, and tailored to their needs.

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To Be Continued

Ongoing work—stay tuned.