BRAND BOOK

The Fyma brand book serves as a comprehensive guide to maintaining consistency across all touchpoints. It defines the visual identity through logo variations, color schemes, typography, and iconography, ensuring a unified look and feel. The book includes detailed usage guidelines for everything from marketing materials to the website, helping Fyma present a cohesive and recognizable brand. 

WEBSITE DESIGN & DEVELOPMENT

Fyma’s website was built from the ground up as a sales tool, designed to drive conversions and showcase the product’s value. I developed and built the entire site on Webflow, starting with competitor analysis, site map creation, and wireframes. Later, UK-based marketing agency Darwin was brought in to optimize the site, boost performance, and create landing pages for targeted campaigns. The result was a modern, responsive, and user-friendly website that effectively communicated Fyma’s AI solutions while supporting business growth.

MERCH

As part of Fyma’s brand identity, I designed playful and unique merchandise that reflects the company's values and humor. One design features a pixelated Mona Lisa, representing the anonymity Fyma provides through its AI-driven insights. Another hoodie design plays on the joke about Leonardo DiCaprio’s dating preferences, humorously linking it to Fyma’s ability to count objects over 25. These designs helped bring the brand to life in a fun and engaging way, aligning with Fyma’s modern and tech-driven identity.